Sony Ericsson J110 - The King Of Cheap Pay As You Go Mobile Phones

There\'s a growing trend happening, that\'s been kind of sneaking up on us for a few months. As the top-end mobile phones are getting more and more complex (and, it has to be said, more expensive), there\'s a growing desire amongst the buying public for cheaper mobile phones. Which is where the Sony Ericsson J110, the king of cheap phones, comes in!

Pay as you go mobile phones - people want it cheap

It might seem like an obvious thing to say, but even people who want top-end mobile phones want them as cheap as possible (unless you\'re an iPhone nut, then you seem to inexplicably want to pay a LOT more than you should). But right down the other end of the market are people who don\'t want an ostentatious phone, who don\'t want the latest all-singing, all-dancing gadget. And if you\'re one of those people, then good on ya, because I\'m on your side. Sometimes, you don\'t need a phone to be an internet device, or a music player, or a camera. Sometimes, you just need a phone.

The other good part about pay as you go mobile phones is the way you use them. You don\'t have a contract to sign up to, you just pay as you go (so, really, the clue\'s in the name...) Ok, you maybe don\'t get the free minutes and texts that you do on a contract, but you can keep a tight grip on your spending, and co0ntrol exactly how much you spend on your phone. Of course, if budget is a big concern, then pay as you go is the ideal solution. But what about the ideal phone?

Step forward, the Sony Ericsson J110 - super-cheap, super-cheerful

There\'s just something inherently lovable about the Sony Ericsson J110. It has a really cute shell, and just feels lovely to hold and use. However, you\'ll notice something when you do hold it, which is that it doesn\'t have a camera. And then you\'ll turn it on, and realise it doesn\'t have a music player. Or the internet. Or instant messaging, or video, or any features at all, other than 2 games (which are veeeeeeeeery simple) and a colour screen. And that\'s it. But that, my friends, is the beauty of it. It\'s not meant to be a feature-rich mobile phone. It\'s designed to do calls and texts, to have a clock with an alarm, and, erm, that\'s it.

That\'s why it takes the crown as the undisputed king of cheap pay as you go mobile phones. Other phones will try to squeeze in an FM radio, or give you a compromise, by letting you look at pictures, or download ringtones. This doesn\'t. Sony Ericsson have removed any trace of frippery from it, to make it into the ultimate lean, mean, calling machine. Put simply, it\'s a phone, it\'s nothing but a phone, and it never wants to be anything but a phone. And if that\'s the phone you want, the J110 is THE perfect mobile phone for you. Available on many networks, including O2, Orange and Virgin Mobile.

Expert on mobile phones and mobile broadband, having worked in the industry for over 7 years.

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