Search Engine Optimization Introduction Part 1

Search Engine Optimisation (or SEO) alternatively known as Website Promotion Services or Website Ranking Services or Internet Marketing or Online Marketing, they all mean the same thing: getting your website to rank highly for searches that people enter into Search Engines without paying for it.

Take a look at Google say, and we\'re talking about the main list in the centre, and not the sponsored links down the right, or sometimes along the top. Some people call this \"organic listings\" or \"organic search results\". The aim of the game is straight forward, when your potential customer searches for \"Widget X5000\", if you sell them, you want your website to be the first result they see.

But how do you go about getting that coveted #1 ranking for Widget X5000? To answer that, you need to know how the search engines work, or more specifically, how they decide that your website is \"better\" than your competitors for that keyword. In essence, this can be broken down to three steps:

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1. Does the search engine know your website exists?
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2. Has your web page got anything to do with Widget X5000\'s?
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3. How many other websites on the internet think that your website is important?
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The first sounds trivial, but isn\'t always. How do you get your brand new website on the search engines radar? Search engines crawl the internet be following links on websites, if no one is linking to your new site, they will never stumble upon it. You can submit your website to the search engines directly to tell them you exist, but they deprioritise this kind of input, so it can take up to 3 months for them to decide to visit. It\'s also laborious, did you know there are over 140 search engines at last count? Worse than that though, just because a search engine came to look, doesn\'t even mean they will necessarily add your website to their index. In an ideal world search engines would just find you by following links to your site, but in reality this could also take months.

One key theme of promoting your website is this: there is no silver bullet, there is no one thing that you should do to the exclusion of all others. Just like financial investments, if you don\'t want to crash and burn, the best strategy is a balanced portfolio. For Search Engine Optimisation, submission to search engines is a useful tool to get you in the search engine indexes, because if they don\'t know your website exists, they can never show you. But it will not get you to that #1 slot.

The second step is what\'s called On-site Optimisation. It\'s how relevant your page is to the search term. Does your web page have \"Widget X5000\" in the Title, or in the description? What about titles on your page, and bullet points? How many times does the phrase \"Widget X5000\" appear on your page as a percentage of total? Is it 1% or 10%? These factors are used by the search engines to decide how optimised your web page is and hence how important it is. All other things being equal, if it comes down to the search engine deciding which search engine optimised website to rank #1, your website or your competitors, and your website has \"Widget X5000\" in the title and your competitors doesn\'t.... which do you think the search engine will rank #1?

Look out for part 2 of this article, coming soon, in which I will talk about specific ways of improving your search engine optimization to improve your rankings.

If you\'d like to start the process of ranking well for your search terms, then sign up at http://www.intrinsic-marketing.co.uk for a Search Engine Ranking Report

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