Relationship Marketing - Experience The Power And Benefits Of Investing In Relationships
June 30, 2008 7:21 pm
Business Networking
People will do business with people they know and trust!
Experience the power and benefits of investing in relationships. You're losing money! Every-day that you miss a chance to talk to someone, every time you miss an opportunity to "knot-work" you lose. By using the art of knot-working which is a word I coined, you will become more effective at networking. You will know when the best time to ask for a referral is, and once you have the referral how to take it to the next level.
The difference between networking and knotworking is the same difference between a transactional sale and a relational sale. Networking, like the transactional sale, is for today, coupled with the attitude of "What's in it for me?" Networking is superficial pleasantries exchanged between parties and then comes, "What's in it for me?" Here's what I need, referrals.
Knotworking is creating teams, forming partnerships and building relationships through trust, loyalty and mutual respect. It's a bond, a unity, a tie or knot that strongly holds those involved together like finely woven fabric. It's the difference between being a thread or a piece of finely woven fabric.
It's a team or group effort of promoting one another void of the "What's in it for me?" attitude. That attitude doesn't exist in knotworking. Team members or groups are working towards long-term goals, and win-win relationships.
"The definition of a 'top-producer' is someone who has the ability to make cold calls, but never actually has to. Nine out of 10 cold calls will end in rejection, while seven out of 10 referral-based calls will gain new business.
We're facing serious changes with many businesses. Many industries will be dealing with changes and challenges as technology continues to unfold. Many already Have begun to feel the impact the changes will have. You must be ready to grow, adapt and survive with these changes. Many businesses are referral driven; we must learn to combine traditional methods of networking with current technology.
In order to win in today's marketplace, you can't afford to make a wrong move. Knotworking provides solutions and the tools to prepare you for higher levels of networking. It will give you a cutting edge by learning where to mine for referrals and how to build strong alliances. "If you prepare today for tomorrow's changes, you will stay one step ahead of the game."
Knotworking isn't something you can turn on and off. It's an ongoing process that you continuously perfect. Some people are natural born networkers or have acquired the skill somewhere during their childhood; others must learn the skill and techniques. Some of our most important skills can be learned. Once you've started to knotwork, you will never want to stop. It will be the most dynamic tool you can use to build your business.
Now is the time to take action, start knotworking, forming alliances, building relationships, bonding and partnering today!
Many individuals refer to networking as an activity that is done for the benefit of obtaining business, but knotworkers understand that networking is an activity that can be used for purposes other than business gains. Knotworkers know that true knotworking can lead to life-long relationships that become great friendships.
A comparison would be a transactional salesperson or a relational salesperson? Which of these are you?
Transactional or Relational?
A transactional person is in the mind set of what's in it for the moment. "I need to close this deal, if I never hear or see from you again, that's ok."
The relational person is quite the opposite. The main focus is to make this knotworking experience a positive one for you, as well as build a bond, and a unity of some kind. Regardless how weak or strong, it's the initial bond or tie that the relational person is looking for.
Relationships will be a key factor in doing business. People will do business with people they know and trust!
Laura Lynn Burke
Burke is an author, speaker & trainer. She can be reached at 708-692-6199
http://www.Footprintsinternational.net
Laura Lynn Burke
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