Irving Dobrutsky Syndrome

I\'m coining a new phrase: Irving Dobrutsky Syndrome. Irving Dobrutsky Syndrome relates to the unfortunate experience of having little, or no control over your \"online image\".

We all have a long time family friend that, since we were young, we called \"uncle\". He\'s not really our uncle, but he might as well be. For me, its Uncle Irving. Uncle Irving is about the same age as my dad. They\'ve known each other since they were six, which is about sixty seven years.

Irving called me up a few months ago and asked me what seemed to be a simple question: how do you get something that is untrue, and malicious, taken off Google. Needless to say, the answer simple, but you\'re not going to like it - you can\'t. The thing about the internet is anybody can say anything, and there is nothing you can do about it. If that person\'s page gets indexed by Google, now you have a bigger problem. Do a Google search for \"Irving Dobrutsky\" and you\'ll see what I mean.

The only way to combat Irving Dobrutsky Syndrom is to try and take control of your \"online image\". This might seem a bit daunting if you\'re not tech-savvy, but believe it or not, this is actually a fairly easy process. Your first step is to get yourself a Blogger account and start a blog like the one you\'re reading. If you prefer, there are other blogging websites out there, but as Blogger is owned by Google, my suggestion is to start there. If you do a search for \"Blue Melnick\", you\'ll see that my blog is the first item to appear on the search results. A blog can also be a great way for you to respond to mis-truths that are out there about you.

From here, there are literally hundreds of other ways to get your name out there, with the ultimate goal of burying the malicious statements. Here are a couple that most people can do fairly easily.

1. If you have expertise that you think you can share with the world, you can also set up an account at Ezine Articles (www.) and submit an article. Again, referencing the search you did for \"Blue Melnick\", you\'ll see that that is the second listing for me.

2. If you own your own company, create your own executive bio page on your website. Also, list your name in other areas of your website. If you don\'t own your own company, try a My Space or Facebook page.

3. Similar to a blog, you can also start a podcast, though now we\'re getting a little more advanced.

The bottom line is this: The only way to get control of your \"online image\" is to take the bull by the horns .... or at least have a nephew that can help get you on your way.

Help Fight Irving Dobrutsky Syndrom

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