How to Install Google Analytics in Blogger

August 24, 2008 3:42 am RSS Feed Icon Search Engine Marketing

While your current website host probably already provides some basic information, here are just a few of the reports that Google Analytics has to offer:

  • New Visitors vs Returning Visitors

  • Absolute Unique Visitors

  • Average Pageviews per Visitor

  • Average Time spent on Site

  • Traffic Sources (Referring Sites)

  • Visitors Geographic Location

  • Keywords used to find Your Site

  • Most Popular Pages

  • Top Exit Pages

  • Track Your AdWords Campaigns
    • \r
    \r
    First you will need a Gmail account if you don\'t already have one. Then you will need create a Google Analytics Account. Installing Google Analytics does not require knowledge of HTML, but there is a piece of HTML that must be copied onto every page you wish to track.

    • In the lower left hand side of the screen, Click on: Add Website Profile

    • In the box, enter your URL. (For example: www.yourwebsite.com or yourblog.blogspt.com.)

    • Set your Country and Time zone, and hit Continue.

    • Your Tracking code will then be displayed in a large box:

    • Highlight the code and Copy.
      • \r
      \r
      If you have a web designer maintaining your site, you can copy the tracking code into an email and have them copy the code into a header or footer include file. This will make sure the code is automatically loaded onto each page.

      For Blogs:

      If you are using Blogger, copy and paste the HTML \'snippet\' of Code just before the body tag at the end of your template. The code only has to be copied once to track all of your posts.

      • Sign into Blogger

      • Click on the Layout Tab

      • Click on Edit HTML
        • \r
        \r
        It\'s always a good idea to back up your template before you make any changes.

        • Click on Download Full Template to back up onto your computer.

        • Scroll down to the bottom and paste the tracking code just before the body tag.

        • Click on Save Template at the bottom of the screen.
          • \r
          \r
          Back in Google Analytics you will see: Tracking code not detected under the status column.


          Click on Check status or Verify Tracking Code under the Status column. (Don\'t worry about Conversion Goals (0) right now.) Once your tracking code has been verified, the status will change to: Receiving Data.

          It will take about 24 hours before you start seeing any data.

          Check back the next day and familiarize yourself will all the reports. The longer you have have Google Analytics installed, the more interesting and valuable the data will be.

          My name is Richard Newman. I have a strong passion for online marketing and enjoy helping small businesses succeed. By sharing what I\'ve learned, I hope to attract more visitors to your website.

          I am a member of the International Internet Marketing Association and the British Columbia Association of Integrated Marketers. I attend as many of the events as possible mentioned in this Blog to keep up with the ever-changing world of online marketing.

          http://www.SearchMarketingVancouver.com

          Internet Marketing Success And Failure - Web Analytics Hold The Key
          Most marketers will fumble in the dark when it comes to getting an idea of where their traffic comes from. They might have no idea how the person foun...

          Irving Dobrutsky Syndrome
          I'm coining a new phrase: Irving Dobrutsky Syndrome. Irving Dobrutsky Syndrome relates to the unfortunate experience of having little, or no control o...

          Straight Stair Lift
          A straight stair lift is a powered driven stair lift that travels in a straight track. It is mostly used in homes where the stairs have no curves or b...

          How To Get Good Page Rank
          Rage rank is a major factor that Google uses the rank a website. The Google Page Rank is an suggestion of the number of websites that link to yours. I...

          Take Me to Google
          Take me to Google the crowd cheer. The amazing story of Google continues with almost every web surfer shouting take me to Google before researching an...

          Is You Site Being Used For Search Engine Ranking?
          I stumbled across a few services that actually use web sites to help with search rankings. Now some of these are obvious and some of these are hidden....

          Bottom Cowling Installation on Light Aircraft
          Re-installing the bottom cowling of a light aircraft by your self can be a really tough job. They are cumbersome, awkward and nearly impossible to ins...

          Keyword Analysis From A SEO Perspective
          Keywords make the search engine world go 'round. If you get most of your traffic from search engines, then targeting the right keywords should be cent...

          Search Engine Marketing - The Past, The Present, And The Future
          1997 1999 were the early years of search engine era. Internet Marketing and more specifically search engine marketing mainly consisted of submitting ...

          Web Site Traffic Building For A Beginner
          It is probably common knowledge that website traffic building is the only way to start making money on the internet. If you don't have traffic coming...

          SEO - How Important is Your Google Page Rank?
          The Google Page Rank is an indication of the number of websites that link to yours. It also gives information about the quality of those links. You...

          Halo Effect On Google SERPS
          Halo effect, as defined in Wikipedia, is cognitive bias in which the assessment of an individual quality serves to influence and bias the judgment of ...

          Search Engine Ranking - Does A Google SiteMap May Increase Your Search Engine Ranking?
          Search engine ranking is perhaps the most vital element that determines the success of a website. Some of the key ingredients essential for top search...

          Google Sitemaps - What they are and how Google uses them
          I recently read a post by the moderator of an Adsense-related forum where he made the statement that "Google Sitemaps are totally useless". I have to ...

          A Little Known Fact About the Google Search Engine for General Computer Users
          When is a secret not a secret? I just discovered something about the Google Search Engine that doesn't seem to be general knowledge but its not a secr...