How Search Engines Work

1:22 pm RSS Feed Icon Search Engine Marketing

Millions of web searches are made every day but not many people understand how search engines really work. Search engines retrieve information but they also collect the information that forms your results in the first place. Although it seems that search engines such as Google, Yahoo and MSN Live are querying the World Wide Web to retrieve the information you are searching for, they are actually searching a huge database which contains details of the information that is on the web.

Types of Search Engines
There are two types of search engines. A crawler search engine sends out an automatic program known as a spider to find a catalog the information available on web pages. Some crawlers collect page titles, while others catalog every word on a web page. This information is then stored in a large database called the index. When you do a search, you are really searching this database and the results of your search appear on another web page. The software that allows you to search the database is the third part of a search engine.

Web information is also stored in human edited directories. In most cases, the information is submitted manually by the owner of the web site, so only the information that person thinks is relevant is in the database. Once the information is in the database, you can search it in the same way as with another search engine.

Crawler search engines update their directory regularly and automatically find changes to web pages and update the search database. Human edited directories are unlikely to change once a listing has been added, which means that some of the information can be out of date.

The accuracy of the results you get on a search engine depends on how often the index is updated. As the web gets bigger, so does the task of indexing the pages, so you may end up with dead links from time to time.

Search Engine Results
While all search engines search a database, the results they produce can be very different. There are several reasons for this, but the main one is to do with the search algorithm. This means the method that search engines use to determine which web pages are relevant to the search terms you type in. With millions of pages out there, the search engines need a way to make sure you find what you are really searching for.

The search engine algorithms look at keywords, which can be any word on a page, to see if the terms you are searching for appear a few times on a particular page. This is a sign that this page may match your search criteria. However, search engines give this less weight than they did, mainly because some people have tried to manipulate the ranking of their web pages by keyword stuffing artificially increasing the number of times particular keywords appear on a page.

The other part of a search engine algorithm is looking at the way pages link to other pages. If a site is deemed to be important and links to another site, then the second site gets some kudos from the first site. These two factors together determine the results that you see.

Finally, there is another type of search engine a meta search engine such as Widow and Metacrawler. This type of search engine does not search the internet directly. Instead, it searches the indexes of other search engines all at once to get the results that are most relevant to your search.

Greg Aldrich created the Widow.com meta search engine in 1996 and continues to host and manage it today. Widow offers an alternative to the major search engines, searching multiple search engine indexes in parallel and displaying collated results based on relevancy. Widow also tracks the top searched keywords on the Internet.

Fast Search Engine Traffic - 5 Steps for Search Engine Traffic
With the use of internet increasing to its current level, the search engines have become very important. Now if anyone has to look for any relevant in...

What You Need To Know To Avoid Getting Banned By The Search Engines
Search engine placement is one of the best ways to generate traffic on the web. Having a website on the first page for a widely used search term guara...

Getting the Right Amount of Rank With Search Engines
Search Engines are typically useful to generate traffic on your site. Google and Yahoo are two of the most prominent search engines available on the ...

The Importance of Keywords for Your Website
Did you know that 85% of individuals use search engines to track down the information they require and that only 1 hit out of 15 will actually bring t...

Search Engine Marketing; Three Tips
Ranking high is search engine results is one of the most rewarding web marketing strategies available. But how is it actually done?1. Unique Title Tag...

Search Engines: The Internet Steam Cars
Most of us who use the internet take search engines for granted. We simply enter what we are looking for, hit enter, and almost instantly many options...

Productive Search Engine Marketing - 3 Key Methods to Search Engine Marketing
Search engine marketing is one of the best strategies you can employ to promote your web site and boost traffic. It is assumed that if you rank highe...

Discover How Search Engines Work To Rank Your Passport to Wealth Darren Website
Search engines are highly important these days, as a search engine is the most highly used form of navigation Internet users use to find websites. Wh...

How To Get The Best From Meta Search
Metasearch is a great way to search several search engines at once. It's effectively a way of querying the indexes of dozens of search engines. If you...

Quick Search Engine Marketing - Be Searchable With the Search Engines
Do you think that your web site is optimized to the search engines? Or do you think that you have a lot of search engine optimization on your site? As...

An Introduction to Search Engines for Small Business Owners
Search Engines are what make the web usable. They are the first tool people use for finding information on the Internet and it is impossible to image ...

Profitable Search Engine Marketing - Essential Secrets Behind Successful Search Engine Marketing
If you search for a certain keyword online, you will be surprised with the many results that are being returned by search engines. So that means if yo...

Fast Search Engine Marketing - 9 Ways to Get Started With Search Engine Marketing
In the online world, no web site can survive today with out appropriate number of visitors per day. Online marketing is very important. The internet m...

Search Engine Marketing Tips Can Help Your Online Business Reach New Heights
Search engine marketing is the base for the success of any online venture. And keyword research is the basis of doing successful search engine marketi...

Why Unique Content Rules With The Search Engines
There is nothing better than unique content - "content is king" as many people say. Find out why in this article.Why do the search engines, especially...