SEO and SMO helps to bring targeted traffic to your website, but once that traffic arrives, Conversion Rate Optimisation takes over in turning those visitors into customers. A Conversion is defined as someone who takes a desired action on your website, like making an enquiry, submitting a form, or subscribing to your Newsletter. The odds are that 50% of your visitors will hit the BACK button immediately on arriving at your website, and only about 2 of every 100 people will actually convert into a customer. Conversion rate optimisation can help you turn more visitors into customers.

There are many types of optimisation and Conversion Rate Optimisation is one of the most important. After all, why spend time and money with Search Engine Optimisation and Social Media Optimisation just to find that the first thing your visitor does on arriving at your website is press the BACK button.

The best way to understand your visitors is by looking at your website statistics provided by your Hosting company, or by other website performance monitoring tools such as Google Analytics. These statistics can provide a wealth of information to find out why and where visitors are leaving your website.

Conversion Rate Optimisation

Bounce Rates are defined as visitors who press the BACK button immediately on arriving at your website. You may be surprised to find that Bounce Rates of 50% are quite typical for small websites. This means that half of your visitors either doesn\’t like, or more importantly, DO NOT SEE what they are looking for. One of the best ways to help your visitors find the information you want them to find is by removing things like unnecessary advertising, images and links.

Conversion Rate Optimisation helps visitors to find what they are looking for. Visitors scan your web page from top-left to top-right and then down to bottom-left, all being done within a fraction of a second. This is called the Golden Triangle. This is enough time to decide whether this web site offers the information they are searching for. Help your visitors find what they are looking for by putting your content here and making it as clear as you can.

Static Optimisation improves the usability of your website with the use of clear navigation to your Landing Pages (pages where you want your visitors to go) and the reduction of distracting links, images and text. Similar to Home Staging, CRO should clear the clutter from your website and leave your visitors looking at the message you want them to see.

Dynamic Optimisation is all about improving the stickiness of your website, i.e. getting visitors to want to return again. Visitors need a reason to bookmark a website or add it to their favourites, and just by the fact that your website has been found, just isn\’t enough. Visitors want to interact, share information, and they also want content on demand. There are many ways to help keep your visitors returning and these include offering a Forum, Newsletter and live RSS Feeds to name a few. All of these techniques add functionality to your website, bringing it alive and giving your visitors a much more enjoyable Internet experience.

Steve Greenwood has been optimising websites along the Costa del Sol (Spain) for over 3 years. Please visit Conversion Rate Optimisation (CRO) for Internet Marketing Solutions including Search Engine and Social Media Optimisation and also Online Reputation Management.

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Once upon a time, a wise contemporary American made a bold proposition: let\’s make November 7th a national holiday.

Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That\’s a solid 15% more time spent on the job, for anyone who read Innumeracy by John Allen Paulos and craves an alternative view of the numbers.

Clicksharp\’s Small Business Blog does not dabble in public policy, demography, or existential crises. Rather, let\’s put the focus squarely on the by-products of our great American obsession. Here are the week-old results of a recent small business survey conducted by Staples, sorted of course in order of ubiquity:

* 98% of small business owners and managers work nights, weekends and/or vacations

* 72% make business phone calls behind the wheel

* 67% do not complete the tasks on their \”to-do\” list each day

* 54% expect to work even harder in 2008

* 52% make New Year\’s resolutions for their business

* 51% dream about their work

* 48% would work even harder if they knew it would double their sales

* 38% don\’t remember the last time they took a vacation

And only 21% wish for more time off in 2008. Read between the lines. Small business owners are making more and more sacrifices, and have begun to view these as necessary to survival. Here\’s one last eye-opener:

84% percent have not yet integrated new media (blogs, podcasts, etc.) into their business models.

What do most small business owners have in common? Typically, it\’s that they all, to some extent, do the jobs of all their employees. They need to drive sales, improve margins, launch products and research markets. (Otherwise they\’d be chairmen and directors, instead of President/CEO\’s.)

When fused with corporate strategy, a search engine marketing campaign can meet all of these objectives alongside your other marketing functions, with enough potential for automation to let you dream about something else for a change.

Your digital marketing consultant will be happy to explain how.

- - - - -

Study was designed by Staples and conducted online by Decision Analyst, Inc. http://www.acop.com surveying over 300 companies of < 20 employees.

Paul Burani is an internet marketing consultant based in New York, NY. After acquiring account experience working with Fortune 500 clients in the advertising and market research industries, he has since turned his attention to startups and growing businesses. His company, Clicksharp Marketing, is a full-service digital marketing consultancy, aimed at helping entrepreneurs market themselves effectively on the internet.

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Advertising on Google\’s Adwords PPC (pay per click) is the most effective form of internet advertising the past decade or so. For beginners, they can experience the sudden adrenalin rush caused by the thrill and excitement. You can get up and running with your PPC ads in as little as 5 minutes and you can get to see results or sales in a matter of hours if not days. Google rewards those who have the skills and punishes the neophytes. Why? It\’s because every internet marketer must know the Google system and its intricacies before plunging into it. Even seasoned marketers have to tweak their ads once in a while to optimize their performance. What for example your Google ad goes haywire; lots of clicks but low sales conversion, how do you think you can pay your ad bills?

I stumbled on this e-book written by a New England doctor, Jon Cohen that says you can get google ads for free. Is it for real? This must be illegal or a scam or the guy must know somebody inside Google\’s headquarters. So what I did, I ordered his e-book to find out his secret. I read his 125-page e-book which is fairly easy to understand and the 4 power lessons included and found out that it is not free after all. The title is a little deceiving. I mean you still have to pay your adwords bill. The more appropriate title to his e-book should be \”How to Offset your Search Engine Adwords Bills\” and not \”Get Google Ads Free\” cause it\’s not free.

The main secret, which I cannot reveal lies in a single technique. Implemented properly, an advertiser is more or less assured to recover his ad bills in case clicks do not convert to sales. He can even make a profit out of that secret. This book is not only applicable to Google adwords but also to all search engines on the internet, newspapers and magazines. Very clever indeed! What took publishers so long to come up with this book when in fact it has been used by internet advertisers for a very long time. Could this be intentionally or unconsciously done?

But some warning, this e-book is only for intermediate or advanced marketers. If you\’re a newbie, make sure you know some internet basics and are familiar with online terms like web design, squeeze pages and blogs. These could be overwhelming but could be gradually understood one step at a time. Take your time to do some research on the things needed to implement this secret. Though it is very easy to understand, the mere thought of putting up a squeeze page, web design or HTML is simply unfathomable for newbies. One thing to remember, there\’s no such thing as a free lunch. The same with Google PPC. It\’s not FREE, you have to pay for your adword ads, however, this book can help you offset your search engine adwords bills.

Raul Cruz
\r rtcruz@turnkeysavvy.com

Website http://turnkeysavvy.com/payperclick/

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Online security is one of the top catch phrases these days, but hardly anybody knows what it means and worse, most home computer users think security only applies to corporations and online businesses.

Most people think online security means simply protecting your credit card data from fraud and theft, but it actually goes way beyond that.

The potential for mayhem and just plain disruption of your life doesn\’t just mean credit card fraud - it can mean having your identity stolen, your life disrupted and spending hours cleaning up after an online \’vandalism\’ attack.

You must protect yourself from everyone from the teenage computer hacker to the organized crime syndicate using computer worms and keystroke logging viruses.

The great news is that a number of simple techniques should protect you against the vast majority of threats, since the evil doers will simply move on to easier pastures.

Update your anti-virus files

The widespread \’Bad Trans\’ worm logged keystrokes and transmitted potentially sensitive data such as credit card and social security numbers to the \’bad guys\’.

Though this virus contained a high level of criminal intent, it was easily blocked by anyone with up-to-date anti-virus files.

If you don\’t have anti-virus software with current virus definitions installed, you leave the door wide open for security problems.

Install a \’Firewall\’

A firewall helps prevent unauthorized access to your computer by \’hackers\’.

It closes off the entry points (called open \’ports\’) carried by virtually every computer connected to the Internet.

A common misconception is that firewalls are only for people with cable or other high-speed connections.

Even if you use a dial up connection to get online, a firewall can help you detect and prevent people from logging on to your computer, stealing files or even using your computer to break into others!

You can take a free test of your computer\’s security by logging on to http://www.symantec.com/securitycheck/ and clicking \’Find out today if you are safe\’. The results may surprise you.

Use secure sites

Only give sensitive data such as credit cards, social security numbers and important passwords over a secure connection.

This means the little yellow lock appears in the lower part of your browser and nobody but the website you are connected to should be able to read the data you send.

Change passwords often

An easy way for you to protect your sensitive data and email is to change your passwords on a monthly basis, or even more often depending on how frequently you use computers away from home.

If you log on to your email at the library, in \’cyber cafes\’ or any other remote computer then the possibility exists that computer could have a key-stroking virus present.

This means everything you type into the computer (passwords, birthdays, social security numbers, credit cards) could be logged and used by someone else.

** Change your passwords at lease once a month.

Though not fool-proof, these security tips should help reduce your vulnerability and keep you safer online.

(c) Jim Edwards - All Rights reserved

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links…

Simple \”Traffic Machine\” brings Thousands of NEW visitors to your website for weeks, even months… without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

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Making people go and visit your website the best and the most successful way is one of the hardest things to do for people who are involved in generating fast search engine traffic. Although you know for a fact that getting into this is always a possible thing to do, but making it realizable is at times hard to achieve. However, with the latest methods and techniques used to generate search engine traffic, getting the traffic you want is never going to be that difficult anymore. You may want to consider the following tips below:

a. Engage in writing informative and useful articles. Articles are a very powerful means to generate traffic on your site. Make sure that your craft in making article is exceptionally powerful so you can drive more and more people towards visiting your site. In order to this, you will need the support of the article directories which allows you of a privilege to make use of their resource box. On the resource box, you can put on your link site address where people can go directly to your site should they find your articles interesting enough.

b. Make use of the abilities of keywords to drive search engine traffic on your site. Keywords are essentially the elements where search engines are ranking your site. If your site is contained to have relevant and useful keywords on it, the more chances that the site will be seen potentially helpful and useful by the search engine.

c. Make use of an effective domain name. With the domain name, you can also include the use of keywords on it. When domain names contain keywords, the domain name also becomes a potentially being searched more and better by the search engine. Also, having a domain name that is user friendly, meaning, it is easy to be remembered by the users, the more likelihood of it being accessed several times by net users.

Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide

Download it free here: Secrets of Article Promotion

Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published eBooks.

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When you do a key word search in a search engine, do you go deeper than 1, 2, or maybe 3 pages? Most do not. 90% of the millions of daily searches stay in top 3 pages with 90% of all Internet traffic coming from search engines Google, MSN and Yahoo. This is why earning and keeping top ranking in these \”big 3\” for many wise tourism promoters, is one of their most profitable travel marketing strategies.

The active process of earning and keeping top ranking is called Search Engine Optimization (SEO). Here\’s some top tools and quick tips to enhance your ranking, or keep your ranking, no matter if you do it yourself or hire a SEO specialist.

What Are the Key Elements to Earn and Keep Top Ranking?

For Google, Yahoo and MSN it is all about your website\’s \”relevancy\”. The websites that are most relevant to a key word search show up on the first pages. What determines your website relevancy falls into three main categories; your theme as defined by your content, HTML Meta tags and number of quality inbound relevant web links pointed at your website.

1: Website Theme and Focused Content

One client we work with has three separate themed websites; Alaska fishing, Alaska dog sledding and Alaska hunting. This allows his websites to focus in on the top 5 -10 most searched for phrases within each theme and not dilute the \”key word density\”. Our research showed us the most searched for phrases in each theme AND number of competitive websites. With this important information, we determine the best return on investment phrases to write web copy and optimize each site for the search engines.

2: HTML Meta Tags

HTML Meta tags help the search engine determine what your website is about. Find out your website\’s Meta tags or your competitors by looking for the \”View Source\” in your web browser when you have a page open. The most important Meta tags include, your page title, brief description and your key words. Once again, you want these to reflect your website theme and top key word phrases.

3: Inbound Relevant Web Links

Inbound (1-way) links from other relevant websites is very important to increase your ranking. The search engines are more likely to give your website higher ranking if you have more quality inbound links than your competitor because your website is considered more of a \”authority site\”. Link trades are not bad if they are done in modest amounts, but they don\’t net you a 1-way link.

4: Tools to Earn Top Ranking

SEO is a long-term ongoing project that usually requires specialized tools and help because the Internet is competitive and constantly changing. If you seek out professional help, ask the SEO Company to prove their high ranking results in competitive phrases so you can check out the ranking for yourself.

Here are some tools and software you can use yourself to improve your ranking. For more links, more resources and FREE downloads, go to: www.adventurebizsuccess.com/internet-tourism-marketing.php.

Web Position Gold: Award winning software to improve website ranking

Arelis: a software to get high quality incoming links to your website

Travel Portal Directory: over 185 online directories to post your travel-related website and earn 1-way links to help your search engine ranking. Over 70% cost nothing to link your site.

Blogger.com: blogs allow you to create and post content, create 1-way links to your website for free without a webmaster.

Travel Article Publishing Directory: Get free publicity, website traffic and help your search engine ranking too. Get your own articles with author resources and links easily published and syndicated worldwide for free. Course coming soon early \’08.

SEO Return on Investment

Although earning top page ranking can be challenging, but done right, SEO will yield you huge returns on your investment. Someone has to be on page #1, why not you? Having top ranking is like having an annuity that pays you great dividends for years to come.

Tim Warren is the Host of Travel Business Success Online Radio Training Podcast Show, author of Tourism Marketing Success and founder of Travel Business Strategies. Since 1994, Tim has helped dozen\’s of tourism businesses and destinations just like you with create trade show strategies that help you standout from the crowd, sell more trips and increase arrivals. Free Tourism Marketing & Travel Business Mini-Course :News, tips, tools and professional development resources you can use to increase your travel business success.

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SEO, the de facto standard of online marketing, can be defined as a set of legitimate practices undertaken to gain the highest possible search engine rankings, under a given key phrase, for a given URL. The term SEO when expanded stands for Search Engine Optimization. It is the hottest marketing device to put your website on top of the chart in majors like Google, Yahoo & MSN. Studies have revealed that most search engine users do not click past the first three pages or more extensively first 30 ranks. Your own experience of using search engines probably verifies this. If your website does not enjoy eminent ranking, it might as well be invisible. In simple words, without SEO the very purpose of your commercial website is underutilized.

SEO has evolved as a main strategy of online marketing. This makes it equally important to choose the right SEO Company. And the right company is not just any firm that achieves exceptional results. It should have much more than that and here is what you should look at:

* Choose a company which has a good track record in terms of achieving top results in search engines. Obviously, your first choice goes in selecting a company that has brought results in your industry. And we agree to that! Our experience shows that there are companies that bring exceptional results in one industry segment, fair average in another. SEO involves vast amount of research. And that makes the difference. However, thats not the sole criteria. You need to consider other factors also.

* SEO is a long term commitment, short term strategies dont work here. Look out for the companys client base and the age of the client-company relationship. That will give you a fair amount of idea about the companys rapport with client and their handling of relationships. You can even directly ask for references with their contact numbers. This practical approach can go a long way in qualitative selection criteria.

* The rules of SEO keep on changing with changing algorithms of search engines. An ethical SEO company makes sure that it keeps itself tuned to these legitimate practices and does not put clients website in danger of getting blacklisted by search engines. Verify that your chosen company follows them in strict accordance of search engines guidelines. These guidelines are available on respective search engines inside pages.

* Get a project schedule from the SEO Company during the contract period. It may be a part of the proposal. SEO is a continuous process, not a one-time effort. It involves website and competition analysis, keyword research, content overhauling, HTML coding, broken links checkup and above all, link exchanges. See that each process is properly worked on your website and corresponding reports presented to you within time lines.

* Content is now evolving as a key factor in website rankings in search engines. Will your vendor update the content on a periodic basis? Will he maintain the copyright or you are the owner of that content? Clear these before you sign up.

* Time scale may be essential to see visible results. MSN and Yahoo list faster than Google say in 12-16 weeks. Ask for a definite time schedule. Some companies link payment plans with these milestones.

* Search Engine Marketing Company should offer you an automated way of watching traffic reports to your site. This is called website statistics analysis or in short Stats. The most commonly used third-party software is Awstats. They give you a complete analysis of the traffic build-up hour-by-hour day-by-day. Stats also give you the country break of hits to the website. And when your site starts getting traffic from search engines, they provide you the list of traffic generating keywords. Such reports extensively help you to get the correct picture of how SEO is benefiting you and your organization.

There are a number of other points that can help to make your selection criteria a perfect one. However, above points can be excellent beginning in your quest to search a RIGHT SEO company.

Infatex is a San Diego based search engine marketing company, a provider of wide variety of services such as: search engine marketing (SEM), search engine optimization (SEO), paid advertisement (PPC), link development, search engines and directory submissions, web design and development, intranets and extranets.

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Intro.
\r Search engine marketing has changed so drastically over the past few years, that one wonders where it may be heading next. Currently, Google, Yahoo, and MSN search engine host 95% of all searches done online, and there doesn\’t seem to be any signs of serious changes. But what can we do to rank highly in them consistently?

One-way links
\r It seems that inter-site linking is all the rage, and most know that just exchanging links with random websites will not get you the rankings you want, and they are right. The days of exchanging links with any and every website out there are over, and have been over for sometime. One is better off identifying their niche, and focusing on obtaining one-way links from websites and directories. This can be done in a variety of ways such as:

\r
• Writing articles and submitting them to directories

Tags
\r Fortunately, there are head tags that still work over all search engines. The title tag, and the description tag. The meta keyword tag no longer matters in Google, and Yahoos search engines too much, though they are still weighted by msn. Msn actually likes this tag quite a bit, so I would recommend still using your keyphrases in this head tag.

Keywords
\r When first starting out, Its best to start with smaller keyphrases then move in to larger ones. This will get you traffic, and keep you afloat, while you go for the bigger ones. Not only that, it gives you sense of accomplishment, and keeps you moving forward. This is very important, as many people get stuck in a rut after about 3-4 months with no rankings, and give up. It\’s important to start small. Not only to pay bills, but to keep you going in the right direction.

Link Exchanges

Yes, link exchanges still work. Believe it. Though there are quality standards these days.

\r
• Only exchange link with websites that are in your general niche market. For example, if had a fishing related website, I would not want to exchange links with a cleaning service website.

Keep at it
\r This could quite possibly be the key to ranking for competitive phrases. You have to stay positive, and keep working steady, everyday. This of course, comes with the stipulation that you have identified the best keyphrases for your site, and are confident of your ability. Rankings do not happen overnight, and for more competitive phrases, might not happen within the year. This is the harsh truth, but, with the right knowledge, and strict work ethics, you can certainly achieve the success you expect online.

This article was written by Anthony Sulecki, the writer of the WPS Search Engine Marketing Solutions book. He is always open for questions, and email.

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What is the real difference between search engine marketing and search engine optimization? Or are these two terms just different technical variations of exactly the same thing?

It is often very hard for the business owner looking to venture onto the Internet or the webmaster who may be good at design to then have to think about marketing their new web site projects. There is also much confusion regarding search engine marketing, often called SEM or the term search engine optimization, also known as SEO. If you are having trouble navigating this online minefield, relax and have a coffee and enjoy the next few minutes as you have found the right place!

Search engine marketing is the umbrella term for all online marketing activities. Search engine marketing covers the areas, but is not limited to, keyword research and targeting, cost per click (CPC) advertising or pay per click (PPC) advertising as well as search engine optimization (SEO) and a number of other online marketing activities.

Now that you know the overall use of the term search engine marketing, let\’s look at one of the specific areas within this marketing area known as search engine optimization or SEO. Making your web site \’search engine friendly\’ or \’optimized for the search results\’ means that you will have made, or tried to make, your site as suitable as possible for inclusion in the search engine index. Getting a suitable amount of good quality content on the page is a good place to start. But do not just be concerned about what the search engines think about your new web site, make sure that a real human can come along and visit your web pages and find relevant, interesting and up to date information about the products or services that you have to offer.

Also, have a good look around the Internet at your competitors and their web sites. What products and services are they offering? Do they provide detailed and interesting content when trying to promote their services? Try to be as objective as possible and imagine you are a potential customer looking for what you, or your competitor, are selling. Did you find what you were looking for?

The practice of search engine marketing and search engine optimization does require technical knowledge and a certain amount of understanding of computers and the Internet generally but more than these elements the most essential prerequisite is time. And many business owners just plain do not have the time needed to invest in marketing. So why not leave the whole process to a marketing professional? At least that way you have the time to get on with business!

For further reading see our site search engine marketing and here for search engine optimization \r which provides more details about search engine marketing and search engine optimization. Also, do see search engine optimization, seo marketing strategy for more information on the Joe Search marketing site.

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If your website rankings are starting to fall and you can\’t figure out why then it may be something as simple as having broken links on your site.

There is nothing more frustrating for a visitor to click on a link and get a 404 error page message. Not only will they quickly hit the back button but your site loses credibility and it\’s unlikely the visitor will return again.

This is very costly, especially if it\’s a money page they\’ve visited. An online training environment like Portal Feeder preaches the importance of performing regular website maintenance to ensure your site satisfies every visitor you attract to your pages.

Sending Visitors To The Wrong Page

Having broken links on your site is frustrating enough but even if they are working, but sending your visitors to the wrong pages means further frustration for your visitor. Remember, when someone visits your website it\’s usually because they\’re looking for a solution or an answer to a problem.

Broken links and wrong page direction only serves to frustrate them into hitting the back button and going elsewhere.

Your website maintenance schedule should not only ensure your external links are working correctly but also your internal linking structure is correct so that you are also maximizing your full page rank benefit. This means making sure non-money pages on your site are not diluting your page rank.

Add No-Follow Tags

Pages such as contact, privacy policy and disclaimer pages should contain a no-follow tag so they don\’t dilute page rank from your money pages. Yes, they are important in the eyes of the \”Google Gods\” but they don\’t make you money so and shouldn\’t be page rank potential.

Training within the Portal Feeder environment means getting your hands on tools such as link checkers and website analyzers. Automated checking tools save you lots of valuable time and once you\’ve run your websites through them, it\’s then simply a matter of doing a quick manual check and your site is ready to negotiate the online traffic highway once again.

Performing regular website maintenance is no different to having your car serviced on a regular basis. Ignore this important function and it won\’t be long before it starts to suffer in the performance stakes.

Broken links and wrongly directed pages can really hurt your bottom line. Make this a first stop check point if your website is suffering in the rankings.

Want to be one of the 5% of internet marketers who succeed online? For a limited time soon, Portal Feeder 2.0 training scholarships will become available. Register today and grab a free bonus!

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