I have learned that you can be introduced to almost anyone you want. It just takes a little research to find the path. If you ask everyone you know if they have any contact with a certain company, you will find that there is always someone that knows a person that works there. By contacting that person you may get closer yet. It just takes persistence. To make the gap even closer, find out what events that company is hosting in the future and see if you can get an invitation to go. At company events, the executive are usually in attendance and the introductions are easier to obtain.\r

\r I believe you should never push too hard to get where you want to go. You will get there with gentle nudges as well; it just may take a little longer to get there. If you take the slower route, you will be respected for your patience (yes there is such a thing as patience in business). Pushing only ends up working against you. You can be assertive but not demanding.\r

\r So now you have the introduction, your next step is to follow-up with a meeting. The point of the introduction is not to get to know each other; it is to get to the first meeting. Once you are at the first meeting, you can spend time exploring business possibilities.\r

\r One way to increase the chances of meeting your target prospect is by doing some research using tools such as linkedin.com or other social networks. All you need to do is find one that will enable you to be introduced into your target prospects company.

Bette Daoust, Ph.D. is a speaker, author (over 170 books, articles, and publications), and consultant. She has provided marketing, sales, business development and training expertise for companies such as Peet\’s Coffee & Tea, Varian Medical Systems, Accenture, Avaya, Cisco Systems to name a few. Dr. Daoust has also done extensive work with small businesses in developing their marketing, training, and operational plans. You may contact Dr. Daoust at http://BizMechanix.com. You may also view her latest publications at http://BlueprintBooks.com. Dr. Daoust also writes for the National Networker http://theNationalNetworker.com.

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After lying awake many nights, worrying about a business deal, thirty minutes with my lawyer removed all my concerns. And something he said has always stayed with me: You were right to do nothing at the time, Robin.

Kenny Rogers sang,
\rYou\’ve got to know when to hold \’em
\rKnow when to fold \’em
\rKnow when to walk away
\rAnd know when to run
\rYou never count your money
\rWhen you\’re sittin\’ at the table
\rThere\’ll be time enough for countin\’
\rWhen the dealin\’s done

We all know how important timing is. Or do we? As we mature as entrepreneurs, we get a gut feel for timing. At the same time, we learn that we dont need to do every deal, or deal with everybody. We learn to walk away and we learn to stick it out. And we know that sometimes the results we work so hard for arent immediately evident. And sometimes, what keeps us disciplined and objective is the company we keep. If desperate people do desperate things, we need to associate with people who are not desperate, strapped for cash or emotionally unstable. Wise counsel comes from people who are relaxed, confident and impartial. Sometimes, were tempted to try and force things to happen, to twist the arm of the business process, to apply undue pressure. This usually leads to disaster or at least embarrassment. Or we hold back and allow a wonderful opportunity to pas us by. It takes self control and faith to hold em, to fold em, to walk away and to resist counting em too soon. And sometimes its easy to run when we should be holding on.

So aligning ourselves with a group of strong, patient and experienced entrepreneurs who can keep us on track when the wind howls and the seas are rough, is a smart thing to do. Which is exactly why I started the DollarMakers Joint Venture Forum. Courage is not the absence of fear and every entrepreneur has known the odd sleepless night. Thats when its good to have a seasoned mentor or wise business associate on call. Preferably someone who has a vested interest in your success. Together, we can do amazing things.

There is a tide in the affairs of men, which, taken at the flood, leads on to fortune; omitted, all the voyage of their life is bound in shallows and in miseries William Shakespeare.

About Robin J. Elliott

For more than 19 years, Robin J. Elliott has worked with thousands of businesses in over 49 industries across the United States, Canada, and Africa. He specializes in helping small business entrepreneurs build wealth and gain access to new markets and profit centers through Joint Ventures. Through his Joint venture Seminars across North America he has thought thousands how to create increasing, multiple streams of income without cost or risk and very little time.

Get Robin J. Elliott\’s FREE: \”How To Grow Serious Wealth Using Joint Ventures\” Mini-Course, and The Prophet of Profit e-Zine along with video blogs, world class articles, free video, and access to top Joint Venture Partners at http://www.jvwisdom.com.

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There are people who believe that a great elevator speech needs to be delivered with enthusiasm. They would like everybody on the elevator to hear it and be moved. That is why many rehearse their elevator speech to deliver with passion an exciting answer to the question, What do you do?

In truth, the stirring performance that you rehearse for a traditional elevator speech might impress your spouse, and it might earn a ribbon at a Toastmasters meeting; yet, a compelling elevator speech one that compels strangers to ask for your business card is best whispered.

The traditional elevator speech

Here are good examples of the traditional elevator speech:

Jeff says, I work with people who want to accumulate wealth by investing in undervalued stocks.

Brenda says, I help couples to furnish and decorate their new homes in a style thats all their own.

Jeanette says, I work with growing companies that need to find talented people so that they can continue growing and become more successful.

Each of these elevator speech examples calls for impassioned delivery with a smile, with zest. Because of that, Brenda could go on with examples of the exciting work she does as an interior designer and decorator.

The enthusiasm that makes a traditional elevator speech effective also requires self control to keep it brief. This is not the only challenge with a traditional elevator speech.

The question-answer trap

There are several basic problems with the traditional elevator speech. The first is to answer the question What do you do? succinctly. Like Brenda, many would like much longer than 30 seconds to describe themselves and their work.

The main problem, though, is that most people just dont want to hear others talk about themselves especially if it sounds rehearsed. That is why most people seldom ask, What do you do? Thats also why many who develop a stimulating elevator speech seldom get to use it. There is a simple solution to these problems.

Dont talk about yourself.

A Compelling Elevator Speech differs from a traditional elevator speech in one critical way: Its not about you at all.

Formula for a compelling elevator speech

A compelling elevator speech communicates:

Who you are (name with or without title or organization).
\r Three problems you solve described emotionally (e.g. fear, frustration, aggravation, worry).
\r That you solve such problems (positioning you as a rescuer).
\r A hook question (e.g. Is that important to you?)

Example of a compelling elevator speech

Jeannette would be wiser to say something like this: You know, a lot of companies in this area are having quite a tough time finding good people to hire. Then, it can be frustrating to keep a good team together. Of course, letting people go can cause lost sleep, too. As a certified Human Resources Consultant, I help to make life easier for senior managers. Can you relate to that? For greater impact, she should lower her voice as if shes sharing something confidential.

Why whisper

A compelling elevator speech is best delivered in hushed tones for two reasons:

1. You should whisper because a truly compelling elevator speech focuses on the problems you solve for people described empathetically in emotional terns. Its not polite to talk out loud about your clients head scratching or nail biting. Emotional empathy positions you as respectful and credible. Whispering shows that.

2. People pay more attention when you whisper especially in contrast, when they expect you to announce grandly what you do and talk about yourself.

Sample elevator speech

There are thousands of people toiling away on their elevator speech right now. Theyre trying hard to describe their work briefly so that people will understand what sets them apart. Theyre earnestly rehearsing in front of mirrors. Theyre anxiously waiting for somebody to ask that trigger question, What do you do? As an elevator speech coach, I take away that pressure. Would that be meaningful to you?

If you want strangers to ask for your business card after 30 seconds, and you can accept that a compelling elevator speech is not about you, then use this formula and say it with a whisper.

- Glenn Harrington, Articulate Consultants Inc.

Glenn Harrington is the Principal Consultant of Articulate Consultants Inc. Since 1996.\r http://www.articulate.ca

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Are you considering My World Plus as a home business or network marketing business? Have you ever heard of My World Plus?

Whether you have heard of them or not, I felt like my experience was worth sharing.

My World Plus is a brand new network marketing company that officially launched on March 15, 2007. Their product is a discount membership card to over 175,000 retailers worldwide. You also get cash back discounts at over 600 online stores.

I joined this company 8 hours before launch. In approximately 3 weeks I have 310 paid members in my powerline. I guess you could say I was and still am shocked! I am second level to the founder which I am sure didn\’t hurt my cause, but this company and product has been long thought out, and put together very well.

The membership cost is only $19.95 per month making it affordable to the masses. The company pays their members on their first 5 levels whether they enroll anyone or not. You are guaranteed to make money even if you don\’t do anything. When you consider this, along with the fact you can save $100 or more every month by using the discount card and coupons to do the same things you are already doing you really can\’t lose.

The compensation plan is also very impressive. I already mentioned they pay out 5 levels whether you enroll anyone or not, but they also pay out 4 levels of fast start bonuses which is very unusual. Then they pay infinity bonuses which start when you enroll only 3 people that can earn you commissions on a thousand levels deep. Then, if they have not done enough already, they have included a bonus pool which pays their qualified members 10% of the companies volume every month. You actually get paid for members not even on your team.

If you are considering My World Plus I would definitely take a very close look and consider it. If you are just looking for a company to start a home business, this is definitely one to consider. It is a startup company growing very rapidly.

I have included my affiliate link so you can take a free tour and get more details. This is also a very good feature. When you take the free tour, you will lock in a position in the powerline and you can actually see results before you make any decisions.

You can go here to take a free tour and lock in your position: http://randyjones.MyWorldResults.com

Randy Jones is a Home Business Owner and Internet Marketer. To find the best home based business ideas and opportunities so you can work at home visit: http://www.simplebiz4u.com

Blogs are great ways to promote your online business for free. You can view the Author\’s Blog here: http://mlmbusinessbuildingonline.blogspot.com

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In an article entitled Beating the Empty Chair Syndrome, I talked about individual membership responsibility. Now, I will advance ideas of how an organization can be accountable for the way in which they support each member\’s successful membership.

10 Rules for Associations (or Groups) to Connect With Members

1. Above all, have a process to welcome visitors or guests to meetings and events. Make them feel like they\’ve done you a huge favor by attending. (They have!)

2. Give membership information to guests, but just don\’t hand them a packet and expect them to read it. Set aside time and assign a person to go through the material. That person can also encourage the guest to apply.

3. When a new person actually joins, have a system for welcoming them. The best way is a phone call, and next best is an email.

4. Assign a buddy or mentor to help the new member get to know the ins and outs of the group.

5. The director or another \”official\” person should meet with the new member to find out what the new member wants to accomplish as a result of her membership.

6. The new member should be asked what she would like to contribute to the group. Harvest their newbie energy early.

7. If there is an official orientation or educational offering, help the new member to schedule for those events. Send a seasoned member with the newbie to these events.

8. Determine which of the seasoned members should be introduced to the newer member. Linking them will help them to be more successful, which in turn will help the group to be more successful.

9. If the group has a newsletter, list new members with their contact information. We all like to see our name up in lights!

10. Ask the new members what, if anything, you could have done better or more of to make their transition from newbie to seasoned as seamless as possible.

Organizations that do all or most of the above rules are the ones that are thriving and growing. Groups that fail to adhere the above rules struggle to sustain membership. They are not so successful. Hm-m-m, I wonder if there is any connection? How does your group measure up?

Debby Peters is the owner and Director of Training of The Certified Networker Program of Ohio, Ltd., http://www.cnpofohio.com a 24 hour referral based training that is evolving a community of profitable referral partners. She is also posts to the blog http://www.cnpofohio.blogspot.com

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You\’ve just received an email from a local business networking group. They want you to give a talk next month.

Your first thought: \”A great way to attract clients for my professional service.\”

But your next thought: \”How can I make this work?\” Speaking engagements can be more powerful than simply attending a networking meeting. You want to make the most of each one.

So you can\’t just show up. You have to plan ahead. Talk to the program director, event coordinator and some of the members. Tailor your talk to the group. You know you\’re ready when you have answered these 7 questions.

(1) What is the goal of the event where I\’ll be speaking? And what do members want?

Generally it\’s dangerous to assume you know what a group wants. They may have hated the last three speakers and be ready for a change. Your meeting coordinator will have feedback and will be able to point you in the right direction.

(2) Describe the members. Who are they? What are their challenges?

Now you can organize your talk so they\’ll be eager to learn from you. If you\’re giving a longer speech or workshop, ask if you can call a few members to get a sense of where they\’re coming from.

(3) Am I talking to newbies or fellow professionals in my field?

Tailor this question to your expertise. For instance before I give a talk on website marketing, I will ask, \”Do most of the audience members have websites up and running, or are they still in the thinking stage?\”

If you\’re giving a value-based talk — anything from law of attraction to laws of astrology - ask how the group perceives your topic: serious belief, light enjoyment or outright skepticism?

(4) How long do I speak? Does that include questions?

Let\’s say she says 30 minutes with another 15 for questions. Time your speech for 15-20 minutes and leave more time for questions.

About 50% of the times I\’ve spoken to lunch and dinner groups, my time gets cut by \”announcements\” from the group\’s officers. Or they start late.

(5) How can I promote my services?

You probably want to bring handouts. And most likely you would like to pass around a list for people to subscribe to my ezine. Maybe you want to offer a special discount to the members.

Some organizations allow you to set up a table in the back of the room. Others will give you time at the end of the talk. But you absolutely need to ask.

I once got invited to address a Continuing Ed class. I was asked to sign a contract promising I would not promote my organization and that I would not do business with any attendees unless I gave the university a piece of the action. Needless to say, I declined the invitation.

You get paid two ways: directly through a substantial honorarium or fee, or indirectly by gaining a platform to promote your products. Otherwise you\’re selflessly donating time and energy. Make an informed decision.

(6) Will the group be formal?

Unless you know the group, tactfully ask about what you might wear. Once upon a time you could show up in a suit and be safe. But now you could be marked as naive. Recently I heard an experienced speaker say, \”Nobody would show up in a suit - not here.\”

Suitless in Seattle? Yeah, I know, bad joke. But we\’re almost done…

(7) Will the group be willing to participate in a brief hands-on exercise?

Come up with an exercise that will showcase your talents, get audience members engaged and leave them hungry for more. They\’ll remember you because you jogged their kinesthetic senses as well as their brains.

If you\’re like me, you\’re the one who will get hungry…for more speaking engagements! Each time it\’s a new and fun experience.

Cathy Goodwin, Ph.D., is the Copy Cat who helps service solo-preneurs get ready to Pounce on their Profits. See http://www.copy-cat-copywriting.com

Free Weekly Tips in the Copy Cat Ezine http://www.copy-cat-copywriting.com/subscribe.html

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How many cups of coffee do you need to cultivate a networking contact? Here is a comment from a reader, and my response to it:

\”[My biggest challenge is] following up after the initial meeting, and another follow-up after the first coffee/drink, and eventually developing this new contact as a longer term network contact. People are busy, and after the first chat, it sometimes seems like we may not have more to talk about later.\”

That\’s absolutely correct.

If after the first (or second) chat, there seems nothing more to talk about, that\’s a red flag — don\’t ignore it!

It is very possible that you don\’t have any mutual interest. (After all, you don\’t become close friends with everyone you meet. The same is true in the business context.)

In fact, that is the purpose of the initial conversation — to find out whether or not you and the other person share a common interest.

The common interest may be exchanging leads and referrals, it may be a product or service that one of you wants to sell that the other may want to buy, or it may be something else.

So when you get together for that initial cup of coffee, be clear about what you want to get out of that conversation or meeting. In other words:\r

Pay close attention during this initial conversation.

If you suspect that there\’s no common interest to build the relationship, decide carefully how you want to proceed.

Your time, energy and money are valuable resources — use them wisely.

(c) Copyright 2007, Srirupa Dasgupta

Srirupa Dasgupta is the author of Effortless Networking: Everyday Wisdom to Transform your Business and Life. She helps business professionals build, sustain and leverage the professional and personal network that is necessary to succeed. For more information, visit her website at http://www.EffortlessNetworking.com .

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For women in business, there is a difference between being taken seriously and being overbearing. People can at times be intimidated by a woman of power and influence, also known as a woman who means business! However, more and more women are succeeding at being powerful in business, politics, and the community. If we use our power wisely, and surround ourselves with other successful people who support us, then being powerful can be a positive and great experience for us and those around us. It can also boost our success. Here are 5 different power forms that you can evaluate and leverage for yourself:

1. Personal Power: Personal power is first and foremost for each of us, as it starts and ends inside of us, and benefits us and those around us. This form of power speaks to your own personal vision for yourself. It encompasses who you are as a person, with all of your natural talents, gifts and passions. Having a sense of personal power means connecting with yourself, being true to who you are as a person, and knowing what your strengths are. Here are some questions to ask yourself about personal power: Do you value yourself and matter to you? What are your #1 gifts and talents? How can you make a difference to yourself and in the world?

2. Professional Power: Professional Power speaks to the professions each of us has chosen. You can be most effective in your profession if you truly connect with how you are spending your work life. Its about the meaning as well as the money. Its about doing what you love to do as a result of who you are as a person. Its about contributing, offering a product or service that you can speak of with enthusiasm, passion, and joy. Its also about associating with others in the profession, to upgrade the profession, to belong to professional organizations. Its about always learning and training to be the most effective professional you can be. Its about not compromising your beliefs or ethics to make a buck. Its about letting who you are and what you do seep out of your pores.

3. Financial Power: Financial Power speaks to your relationship with money, your ability to earn what you deserve and spend consciously. Financial power comes from an attitude of choice and abundance rather than deprivation. The financially powerful woman looks for multiple streams of income, spends within her means, and also plans/invests for the future so that she can feel secure and abundant at all times. How would you rate your financial health on a scale of 1 to 10? Do you feel financially powerful?What is one thing you need to change about your financial picture starting today?

4. Network Power: Networking is an incredibly powerful way to get your message out in the community. If you focus on connecting with other people, and have an attitude of service, mutuality, and prosperity, you can reap huge benefits as well as benefiting others. There are social networks, business networks, political networks, community networks, and many other types of networks you can participate in and access. Since time is always limited, you need to be very SELECTIVE about who you network with. It is easy to get caught up in drama, gossip, and defeating networks of people who do not take care of themselves or help others to prosper. Instead, you can collaborate and everyone wins! Think about your #1 social, business, and community networks. Are they working with and for you? Are you more of a giver, a taker, or a mutual-minded person?

5. Global Power: Global power is the ability to be aware of the large and small world we live in, to see the big picture of life and where we can fit into the global community. People with global power tend to be aware of world events, larger systems, cultures, communities, as well as their own internal and family world. Some questions to ask yourself: Are you aware of what is happening in your world and the world beyond? Are you educating yourself about technology, and how it can work for you? Do you access and research your areas of interest and expertise to keep yourself updated?

If you continue to think about how your power and how it can work for you and others, you might be amazed by the results. Once you are comfortable with yourself, and look to collaborate with others, you can get so much accomplished, personally and in business. All success starts with being who you are and owning your power to create, to be effective, and to ultimately inspire yourself and others to be their best.

Hopefully, you have learned a bit about forms of power that you can tap into. Perhaps you have asked yourself some hard questions and have some work to do! That\’s ok! Success is a journey, not a destination. If you find you are stuck, it can be very beneficial to work with a mentor or coach in this process. Embrace your power, for it is inside of you, and it is about you. As long as you are using it to improve your quality of life, it is a very useful tool. Power, along with the other tools in your toolbox is much less scary and more user friendly once you learn how to use it.

Dr. Krista Bloom, PhD, LCSW is a counselor, coach, author, and speaker who can inspire you to live a successful, happy personal and professional life. She can help you to go from surviving to thriving at any age through phone coaching, success seminars, and in-person counseling. You can reach Krista at (754) 234-6991, or visit her website for upcoming events and services at http://www.healingcouch.com

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Networking is always a popular career topic, and the reason is simple: the people you know and those who know you will have an enormous influence on your personal and career success. If you\’re an introvert and the very thought of networking makes you want to dive for the nearest rabbit hole, that statement may provoke panic. But keep breathing, because networking doesn\’t have to be painful — not even for introverts. How\’s that? Let\’s first see why networking is important, and then we\’ll look at how introverts can get in the game.

Why should you network?

People hire, give work to, and buy from other people they know, like, and trust. Networking allows people to meet others and see what they\’re about, essentially with no strings attached. Networking is not the process of going somewhere armed with business cards, ready to pounce on the first person you encounter to get their business or to get a job. That\’s the kind of behavior that gives networking a bad name and leads nice people everywhere to dread it.

Instead, good networking involves relationship-building. It\’s the process by which you meet someone, learn about him, his work, his interests, his family, what he needs and desires, and so on. It\’s developing an acquaintanceship that may yield benefits someday for you or someone you know. Sometimes the benefits are immediate: occasionally, networking will reveal an immediate need that you can meet or will lead you toward an as-yet undiscovered opportunity. More frequently, it\’s simply the opening stages of a relationship that will mature over time.

How can introverts network?

One option reduces stress for introverts and folks who call themselves shy: structured networking events. Structured events, such as \”speed networking,\” match attendees and prescribe a set amount of time for conversation, so you don\’t have to worry about breaking into clusters of people to introduce yourself, knowing how and when to end a conversation. Without the pressure to figure out how to start and end a contact, you can focus instead on listening to your partner and sharing what you\’d like him to know about you.

Another option lies in recognizing the daily networking opportunities that come your way every time you meet someone. When you meet someone at the gym, that\’s a chance for networking. Attending a party is a networking opportunity. Even attending your child\’s little league game can be an occasion for networking. Through \”social networking,\” you meet people with whom you already have some connection. You can and should network whenever you meet someone, but you should be networking to build relationships and not to get a job or get business or to get anything else. The best networking occurs when the person with whom you\’re networking has no idea that you are networking. It\’s social behavior at its best.

How can you excel in networking conversations?

The bottom line is that you should seek to get to know other people, to look for opportunities to make yourself useful to them, to be other-focused. First, and most importantly, this is an honorable way to conduct oneself in any setting. Second, people like to talk about themselves and their business, but few people like to listen deeply. That\’s where introverts can shine. You will distinguish yourself by focusing on the person with whom you\’re in conversation. She will appreciate your attention, and she\’ll especially appreciate anything you can do to help her. One terrific way to follow up on a networking contact is to send an article that would be of interest to your contact. It shows that you were paying attention, and it\’ll demonstrate your desire to help that person. Your contact will be flattered by the attention, and she will reciprocate because she will be curious about the person who is so nice and so interested in her and her business or her personal interests. That\’s a first step to building a strong connection.

Keep these tips in mind, and while you might not enjoy networking right away, you\’ll begin to find your comfort level.

Julie Fleming-Brown, J.D., A.C.C. provides business and executive coaching with an emphasis on business development, leadership development, time mastery and organization, and work/life integration. Julie holds a coaching certificate from the Georgetown Leadership Coaching program and holds the Associate Certified Coach (ACC) credential from the International Coach Federation. She is certified to administer the DISC(r) assessment, the Leadership Circle Profile 360, and the Leadership Culture Survey.

To learn more, to subscribe to Julie\’s monthly email newsletter The DLR Report, or to request a complimentary consultation with Julie, please visit http://www.DynamicLeadershipResults.com/ or call her at 800.758.6214.

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Yet More Evidence of Change

For those who dismiss my missive as just hype, consider online business networking giant LinkedIn preparing for an IPO as early as this fall. The founders of the organization: Reid Hoffman and Konstantin Guericke have stepped down and have made way for heavy hitters from Yahoo, TiVo and Advent Software.

According to a January, 2007 report entitled Serious business: Web 2.0 goes corporate by the Economist Intelligence Unit and sponsored by FAST, 406 senior executives were polled and approximately 60% said that they are launching initiatives to have their own customers contribute content that \”explains, supports, promotes or enhances\” their products within the next 2 years. Additionally, 47% of the companies surveyed were looking at their customers as \”co-developers\” of products. Lastly, 58% of the companies agreed that this new partnership between corporation and customers blurs the traditional boundaries in ways that will have long-lasting impact.

June, 2007s Next Web Conference in Amsterdam featured a presentation by Deborah Schultz called Stop Yelling and Start Weaving, in which she features a quote by Jerry Michalski:

\”Transactions are the by-products of healthy relationships. The global economy is shifting from a mass media, consumer mass-marketing model to one that is far more emergent and decentralized. The involuntary loyalty of \”sticky\” services is falling victim to the far preferable voluntary loyalty won through responsiveness, quality, excellent service, reliability and trustworthiness.\”

Relationship Networking is VERY Punk Rock

I think whats important here (and Ive said it before) is that relationship networking is blurring lines and removing boundaries. So what? Its great if youre amongst the billions of frustrated networkers out there looking for corporate responsibility and better connections, but this also has considerably subversive and anti-establishment implications.

For instance, the Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls and David Weinberger suggests that corporate paradigms are shifting and that traditional, monolithic organizations will die rapidly in this new economy. Why? People rule and decide the market, not corporations. Sid Vicious and Joe Strummer would be proud, may they rest in peace!

Experts suggest that this could very well be the end of corporations as we know it. Globalization and collaboration through relationship networking is allowing for the formation of virtual business units (VBUs) that are lean and specialized to accomplish a specific initiative, much like the motion picture industry. Utilization of Web 2.0 technologies lowers costs and allows VBUs to function more efficiently with lower overhead, minimal politics and minimal red tape talk about competitive advantages. Furthermore, the nature of sales and marketing changes as the corporations of the future will have you and I selling for them; \”I use Brand X Fabric Softener for and love the way my clothes feel on my skin as well as the fresh smell!\”\r Dissolving Boundaries

Traditional organizations have had definite boundaries in which control was asserted through command and control tactics. Without boundaries, C and C becomes much more difficult and eventually, impossible. Is this what motivational speakers mean by \”thinking outside the box\”? As a recovering engineer I am reminded of the Second Law of Thermodynamics which states that everything moves towards Entropy (disorder). Scary stuff, provided youre a control freak not so much if you enjoy reveling in the chaos of life.

So as we continue to redefine boundaries, lets dare take this one step further. Living in the United States I cant help but look at Corporate Americas all-pervasive influence on our Government. Liberals who criticize our current administration feel that it is run through these same C and C tactics for the simple reason that its the way things have been done for quite some time. How will the governmental landscape change when their main source of revenue (large corporations) changes as well? Current initiatives by the \”centrist party\” Unity 08 (read more about them in Matthew Bests article this month) are working to utilize relationship networking as a means to stay relevant.

Countries, for that matter, are defined by definite boundaries yet as stated before, relationship networking, globalization and Web 2.0 are blurring these lines. How will countries assert control over their citizens when VBUs are made up of participants from more than one country? In my mind, the only answer is through the development and maintenance of relationships; one person at a time.\r Moving Forward

While it may be uncomfortable subject matter to discuss, we have come to the point of no return where we cannot simply sweep this under the rug. We know the world can be a better place and most of us want it to be, but as we engage in the \”uphill battle\” that is the relationship networking industry, we can only carry it through one step at a time.

Amongst the first steps are to pay attention to the voices of the end users who are frustrated with filling in the same personal information on multiple online platforms and spending unproductive time. The Relationship Networking Industry Association (RNIA), a non-profit, neutral third-party organization is doing exactly that by building a Common Body of Knowledge (CBOK) that is divided into fourteen sections:

1. Collaboration

2. Customer-Product Relationships

3. Education

4. Employment

5. Ethics

6. Events

7. Member-based Organizations (MBOs)

8. Metrics

9. Organization as a Person

10. Practices

11. Relationship with Self

12. Research

13. Skills

14. Technology-driven Platforms

Work on the fourteen sections will be developed by individual teams. At an RNIA teleconference on June 28, 2007 the Team Leaders of these fourteen sections agreed to develop regular monthly meetings, a charter and the top five areas of industry improvement in each section.

Through the work that RNIA is undertaking, they will be looking at the industry as a system. If relationship networking is about bringing people together, why must we do so through several networks that cannot network with each other? What are the benefits of volunteering our time to such organizations in which we act as salespeople or moderators? Since relationship networking is the future, how do we prepare future generations for it?

The National Networker fully-supports RNIA. If you feel the same and wish to lead the transformation to a new vibrant, profitable and meaningful relationship economy, join RNIA today. For more information visit www.RNIA.org.

Happy Networking!

http://www.RNIA.org

http://www.TheNationalNetworker.com

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